Having a solid reputation management strategy in place is something that any smart businessperson would be well-advised to do. Being able to handle the inevitable ups and downs in public perception can mean the difference between ultimate success and failure.
Have a portfolio of websites you can optimize with search engines. It will seem natural to try and make your business website the number one search listing for your business name, when used as a search query. However, do not stop there. Try to have ten of your business web pages become the top ten search results for your brand name. Dominate your market niche
If you make a mistake, apologize quickly. Most people realize that everyone is human and mistakes do happen. If you are able to rectify the mistake do so quickly and address it on your website or social media site. If you are unable to rectify the mistake, apologize and go on with your business.
When people take the time to say something about your business, it is important that you are courteous enough to respond. While you may be a very busy person, it shows your audience that you actually care about them and what they have to say. This is vital if you want to maintain a steady customer base.
Personalize each of your responses. Avoid using templates for your responses. Instead, personally write each response as if you were talking to your customer face to face. Your customer will know if you are using templates and will feel as if you do not care about their opinions or business.
It is impossible to overstate the value of gaining a thorough understanding of reputation management principles. Without the right techniques for handling damage in this realm, it is possible to suffer some very serious consequences. By heeding the tips listed above, however, it really is possible to weather the storms that are certain to crop up at one point or another.