Pull Google Maps traffic data into AdWords with this script library

Traffic JamSan Francisco is the third-worst city in the United States for traffic congestion, according to a study by the 2015 Urban Mobility Scorecard. Commuters in San Francisco spend an extra 78 hours a year delayed in traffic, and as far as I can tell, it won’t be getting better any time soon.

Now that traffic information is so easy to access from any smartphone, your customers are likely checking and changing their behavior because of it. And when your customers change their behavior, you should be able to react.

Today, I’m happy to share a library I wrote to access Google Maps traffic data to determine commute times. By entering an origin, destination and departure time, you can quickly see how long a normal drive takes and how long the drive takes with traffic. Using that data, you can change your bids and Ad schedules or enable a set of Ads targeted directly toward those commuters…….read more