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Why PPC Is a Great Lead Generation Tactic for Your Business
Unlike search engine optimization (SEO) that take months to get results, pay per click (PPC) gets results immediately. With the right PPC campaign set-up and optimization, your business can start generating a consistent stream of leads right away. Also:
- You only pay when you get a click (or lead). So, in a way, you can think of PPC as a performance-based lead generation system.
- You can control how much you spend on your PPC campaigns. Not just that, you can easily pause your campaigns if you’re booked out or when you face budget constraints.
- You can laser-target your ideal clients with advanced campaign settings, which means your PPC budget is only spent on leads that can go on to become quality clients. In fact, by retaining the clients you acquire via PPC, you won’t just get a one-time contract, but you’ll get 10X the business they bring.
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