Facebook giveth traffic. Hath Facebook taken it away?
The social network said on Tuesday afternoon that it had given news publishers underwhelming data reports about how many people see posts on its NewsFeed.
NewsWhip, a social media tracking startup, had published a blog post on Tuesday afternoon noting that news content on Facebook had experienced a marked decline in the number of people reached from the middle of February and into March.
In the fraught relationship between Facebook and the news business, that blip reignited the concern of news publishers that Facebook’s important traffic had suddenly been cut back as it looks to embrace native video and other forms of media.
A Facebook spokesperson said in a statement to Mashable that the issue was entirely about a glitch in its own method of collecting data, and that posts still reached the same amount of people as before…..Read more