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Digiday Research: Retailers plan to permanently reduce reliance on pop-ups, marketplace platforms

Coronavirus will permanently alter how brands and retailers use physical stores. That’s the resounding message of a new Digiday/Glossy Research survey, conducted this April. The survey, which focused on 100 executives in fashion and beauty brands, asked respondents about their use of “offline” or physical channels. Temporarily, respondents said they would be “leaving” or reducing …

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