With more than 500 Google algorithm updates made on average each year, how can a site owner build an SEO strategy that stands the test of time?
Defining your site’s purpose and mapping out the objectives you are trying to achieve is the key to not just ranking, but creating an SEO strategy that produces actual business results.
I know this sounds elementary, but SEO is way more that just ranking for keywords. Too many site owners forget this and obsess over rankings. While rankings are important, they only tell us part of the story. Without a clearly defined purpose that states what you are trying to accomplish, how will you know if you are succeeding?
If you took the time to read the Google Search Quality Guidelines released back in November of 2015, the main task search quality evaluators are asked to perform is to figure out the site’s purpose and determine if the site actually met its intended purpose.