10 ways to get ready for the new AdWords

google-adwords-bigA8-1920After hosting Brandcast and I/O, Google wrapped up a busy month of announcements with Performance Summit, the new name for their combined AdWords and Analytics launch event. I had the good fortune of getting invited to a press event where I could ask questions of Sridhar Ramaswamy and Jerry Dischler, my former colleagues at Google, and now the top AdWords engineering and product management leaders.

The changes that were announced should now be familiar to anyone in the PPC industry (this site did a great roundup of the announcement) but your game plan for preparing may still be up in the air (as are precise launch details from Google), so I’ll share my thoughts on 10 ways to prep for what’s coming soon to AdWords……..read more